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Online Behavior

Frequency Of Online Video Viewing Away From YouTube, March 2013 [CHART]

Thirty-seven percent said they rarely watched on a site other than YouTube—11% said they never did.

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Frequency Of YouTube Visits, March 2013 [CHART]

The vast majority of US internet users (about 60%) visited YouTube at least once a week in March 2013.

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Online Viewership For Broadcast TV, March 2013 [TABLE]

Connected viewers watched live broadcast video 2.5 times longer than video on demand (VOD), while 77% of time spent watching mobile video was with content longer than 10 minutes, such as movies, sporting events, and TV shows.

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Public Relations Of Yesteryear & Today [INFOGRAPHIC]

This infographic from InkHouse Media + Marketing compares Public Relations then versus PR now.

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Mobile Search Behavior By Daypart [INFOGRAPHIC]

77 percent of mobile searches taking place during the study period took place at home or at work.

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Average Number Of Facebook Friends By Age, April 2013 [CHART]

62% of Americans aged 12 and up report having a profile on a social network, and Facebook is easily dominant, used by 58% of Americans of that age.

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Americans' Daily Media Consumption, 2012 vs 2013 [CHART]

Americans are holding steady in terms of their TV consumption and non-work-related internet use, but are spending more time with other activities such as reading books and accessing the internet via a mobile device.

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Search Engine Optimization Panel [TRANSCRIPT]

The social transcript for the Java Meetup 612 panel discussion on search engine optimization held at the Urban Bean Coffee shop in Minneapolis on April 4, 2013.

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Gaps In Customer Profiles, April 2013 [CHART]

57% of marketers feel that they are missing important data points that could provide them with a more comprehensive view of their customer.

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In-Stream Video Ad Response Rates By Gender, 2012 [TABLE]

Men responded more to in-stream video ads than women, with a 17.6% higher click-through rate (CTR; 2.81% vs. 2.39%).

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