Online Behavior
Email Deliverability Benchmarks By Industry [CHART]
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Read MoreAverage Social Shares Per Press Mention By Industry [CHART]
Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.
Read MoreGoogle Ranking Factors For Desktop Search [CHART]
Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis.
Read MoreTop Email Marketing Automation Tactics [CHART]
Almost two-thirds of email marketers worldwide use email automation, but more advanced automation techniques are not as popular.
Read MoreSnapchat Advertising Engagement [CHART]
Snapchat users see advertising on the platform frequently, but how often do they engage with it? Not very often, according to March 2017 research from J.P. Morgan.
Read MoreAmericans' Concern Over Digital Privacy [CHART]
Consumers are notoriously laissez-faire about privacy when it comes to their own behavior, such as taking advantage of public Wi-Fi.
Read MoreSocial Media's Effect On Public Policy [CHART]
Nearly eight in 10 US internet users believe social media has at least some effect on public policy outcomes such as immigration and trade.
Read MoreAwarness Of Virtual Reality, 360 Video & Augmented Reality [CHART]
US internet users have positive attitudes toward 360-degree video, considering it memorable and engaging.
Read MoreDormant Email Subscribers By Industry [CHART]
The majority of email subscribers tend to be inactive.
Read MoreData-Driven Personalization [CHART]
Marketers are in the process of implementing personalization strategies at their organizations.
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