Online Behavior
Time Delay For Sharing Online Branded Videos, 2012 [TABLE]
10% of total shares occurred on the second day after debut, the apparent high point for video ad sharing.
Read MoreOnline Social Video Ads Shared Worldwide By Industry, Q1 2013 [CHART]
Entertainment garnered the most social video shares in Q1 2013, which is unsurprising given the adeptness of the industry at creating video content.
Read MoreInterest In Geo-Targeted Coupons, April 2013 [CHART]
20% of smart phone owners surveyed have visited a store after receiving notification that specials, coupons, or deals were available nearby.
Read MoreCPG Mobile Ad Post-Click Actions, 2012 [TABLE]
44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers.
Read MoreAmerican Mobile Coupon Growth, 2011-2015 [CHART]
Nearly half of US adults who use digital coupons will use the mobile variety by the end of this year, with the number climbing to six in 10 by 2015.
Read MoreUS Online Coupon Users, 2011-2015 [CHART]
eMarketer estimates that 96.6 million US adults will be digital coupon users by the end of this year, with the figure expected to top 100 million in 2014.
Read MoreMobile Use While Vacationing, April 2013 [CHART]
When mobile owners go on vacation, 8 in 10 say they take their devices along and use them all the time.
Read MoreThe Costs Women Assign To Revealing Their Location To Retailers, April 2013 [CHART]
What would it take to get smart phone-toting women shoppers to share their location? A $25 in-store credit would do the job for 83%,
Read MoreMost Effective Audience Targeting Data Sources, April 2013 [CHART]
More than 80% of advertisers find audience targeting to be very (29%) or somewhat (55%) effective, and the vast majority of agencies agree.
Read MoreSenior Execs' Use Of Mobile, April 2013 [CHART]
Tablet adoption in particular has jumped, doubling in a year to 6 in 10 respondents, with use growing across all age groups.
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