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Online Behavior

Top Ways Small Businesses Use Mobile, March 2013 [CHART]

More than seven in 10 small businesses had used mobile technology for social media and email marketing.

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Interactive Online Video Advertising Effect On Branding, Q2 2012 [CHART]

A Q2 2012 study from Millward Brown, Dynamic Logic and YuMe found that in most cases, interactive ads delivered greater brand metric results.

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Beyond Social Media: Charles Ramsey Autotuned; Amy's Belligerent Bakers & Citizen Drone [PODCAST]

This week: Charles Ramsey autotuned; Amy’s belligerent bakers; citizen drones, Red Robin burgers, and Mall of America’s Vines.

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Reasons For Mobile Shopping Cart Abandonment, May 2013 [CHART]

Perfectly Branded About Page

Roughly 7 in 10 smart phone and tablet owners have tried to make purchases on their device, indicating a high degree of comfort and enthusiasm with mobile commerce.

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Average Monthly mCommerce Spending Among IYP Mobile App Users, December 2012 [CHART]

Forty-one percent of IYP app users had made a mobile purchase in December, compared with 19% of smart phone users.

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Change In Facebook Users' Activities By Device, Q1 2013 [TABLE]

Watching videos on Facebook saw among the biggest jumps in usage, with viewing increasing by 47% on both PC and mobile, and nearly doubling on the tablet.

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How People Watch TV, May 2013 [CHART]

Yeti Coolers Content Marketing

An average of just 44% of viewing of full-length TV shows is live.

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Americans' TV & Video Media Consumption By Generation, Q2 2012 [TABLE]

In Q2 2012, the average US mobile subscriber spent 5 hours and 20 minutes per month watching video on a mobile phone.

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Branded Vines More Likely To Be Shared Than Branded Videos [VINE]

According to a survey conducted by Unruly, branded Vines are four times more likely to be shared than branded videos and five Vine tweets are sent every second.

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Radio Listeners' Social Media Adoption By Generation, May 2013 [CHART]

Dove's Speak Beautiful Campaign

Compared to older generations, Gen V listeners have a strong affinity for emerging social networks such as Tumblr and Snapchat, and are less drawn to Facebook.

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