Online Behavior
Beyond Social Media: Nutella & Skittles Go Nuts [PODCAST]
This week: Nutella & Skittles go nuts, Hanes gets all destructive, Verizon demonstrates its services by partnering with a bear.
Read MoreConcentration Of Twitter Activity, May 2013 [CHART]
The top 1% of Twitter users accounted for 20% of all tweets.
Read MoreAffluents' Shopping Habits, May 2013 [TABLE]
Wealthy consumers are as likely to make purchases in-store as online, and few have embraced showrooming, loosely defined as the practice of checking out a product in-store before buying online.
Read MoreSources That Inspire Online Purchases, May 2013 [CHART]
Buyers were most likely to have first seen their most recent online purchase while surfing around online (29%) or when looking to find something specific (25%).
Read MoreRetailers' Views Of The Future, May 2013 [CHART]
In general, retailers feel that future retail growth will come primarily from digital channels, not stores, with 40% agreeing with that sentiment, versus 29% disagreeing.
Read MorePercent Of Viewing Time Spent Using Tablets By Generation, May 2013 [CHART]
Among tablet owners, Millennials (born 1977-1994) spend on average 23% of their total video viewing time (time spent watching video on any device, including TV, in a 7-day period) with their devices.
Read MoreSmart Phone Shoppers' In-Store Product Research Resources, May 2013 [CHART]
79% of smart phone owners qualify as smart phone shoppers.
Read MoreMom's Engagement Prompts, May 2013 [TABLE]
81% of mothers will engage more with a brand if they are offered a reward.
Read MoreCarnival Cruise's Spotify Campaign Metrics, November 2012 [TABLE]
From mid-October 2012 through the end of November, Carnival launched a custom music playlist called Carnival Cruise Tunes.
Read MoreTop Creepy & Weird Uses Of Loyalty Program Information, May 2013 [CHART]
Consumers find some uses of personal information for loyalty programs to be cool & exciting but others exceed privacy boundaries and are simply creepy and weird.
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