Online Behavior
Americans Who Research & Purchase Travel Products Online, August 2012 [CHART]
81% of US internet users who had booked travel in the past 12 months had researched their trips online, while 74% of respondents had booked online.
Read MoreUS Digital Travel Sales, 2011-2017 [CHART]
US digital travel sales are expected to slowly but steadily increase between 2013 and 2017, achieving a 5.36% compound annual growth rate.
Read MoreTeens Who Lie About Their Age Online, 2012 [CHART]
36% of online teens who are 12 years old admitted to falsifying their age in order to gain access to a website or account.
Read MoreTeens’ Negative Online Experiences, 2012 [TABLE]
4% of teens have posted something online that caused problems for them or a family member, or got them in trouble at school.
Read MoreTeens’ Positive Experiences Online, 2012 [TABLE]
39% of online teens say they have met someone online who became a good friend.
Read MoreTeens' Social Media Reputation Management Activities By Network Size, 2012 [TABLE]
Teens with large friend networks are more active reputation managers on social media.
Read MoreTeens' Social Media Unfriending & Blocking Behavior, 2012 [TABLE]
Three in four (74%) teen social media users have deleted people from their network or friends’ list.
Read MoreTeens' Social Media Reputation Management Practices, 2012 [TABLE]
17% online teens say they have been contacted online by someone they did not know in a way that made them feel scared or uncomfortable.
Read MoreParental Concern Over Child's Online Presence, 2012 [CHART]
Parents show much greater levels of concern than their children about advertisers accessing information about their child.
Read MoreTeens' Concern Over Third-Party Access To Facebook Data, 2012 [TABLE]
40% of teen social media users say they are “very” or “somewhat” concerned that some of the information they share on social networking sites might be accessed by third parties.
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