Online Behavior
Global Entertainment & Media Content Spending, 2008, 2013 & 2017 [CHART]
While physical purchases represented 88% of total spending on Entertainment & Media content in 2008, that number has dropped to 73% this year, and will fall to 53% by 2017.
Read MoreAttention Online Shoppers Pay To Retailers’ Facebook Updates, June 2013 [CHART]
Just 14% of respondents either skip over retailers’ updates (8%) or claim to not notice them at all (6%).
Read MoreAmericans Who Click On Search Engine Ads By Age, August 2012 [CHART]
US internet users in the 18-to-34 age bracket were much more likely than older respondents—30% vs. 18%—to have clicked on ads in search engines.
Read MoreAmerican Digital Media Buying Penetration By Generation, 2013 & 2017 [CHART]
95.2% of US millennial adults are estimated to be mobile phone users by the end of the year.
Read MoreOnline CPG Shoppers' Behavior By Age, Q4 2012 [TABLE]
45% of the 18-to-34 cohort (vs. 27% of baby boomers) agreed that they “buy brands on sale vs. preferred brands” when shopping for CPG items.
Read MoreInfluence Of Shipping Costs On Online Shoppers, June 2013 [TABLE]
When asked their top drivers of positive recommendations for an online retailer, a leading 68% of respondents cited free shipping, easily the top answer.
Read MoreTelevision Consumption By Device, June 2013 [CHART]
Just 2% of all TV hours logged were on tablets (1%) or smart phones (1%).
Read MoreAmazon's Position In Consumer Electronics Purchase Path, June 2013 [CHART]
When consumers visited a retail site online, 1 in 3 went to Amazon.
Read MoreSocial Media Sites Marketing Execs Use For Cross-Posting On Twitter, Q1 2013 [CHART]
27% of marketing execs shared content between Instagram and Twitter, 22% shared content with LinkedIn, 20% with foursquare, and 10% with Vine.
Read MoreBeyond Social Media Podcast: PETCO, Training Dog Owners, Ben & Jerry's & Real-Time Photoshopping [VIDEO]
This episode: PETCO’s inadequate response to the death of a customer’s dog; Ben & Jerry’s crowdsourced flavors & Adobe’s real-time Photoshopping campaign.
Read More