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Online Behavior

Smart Phone Ownership By Income & Age, June 2013 [CHART]

61% of American cell phone owners can be classified as smart phone owners.

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Global Mobile Payment Transactions By Device, June 2012 vs April 2013 [CHART]

Europe sports the world’s largest percentage of transactions made using a mobile device, at 15.3%, followed by Asia (12.4%) and North America (11.2%).

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Showroomers' Response To Permanent Price Matching, June 2013 [CHART]

40% of American adults claim to have checked out a product in a brick-and-mortar store before purchasing it elsewhere online.

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US Vehicle Shoppers Who Have Visited An Auto Website On Smart Phone, 2010-2012 [CHART]

The percentage of in-market shoppers who visited an automotive website from their smart phone increased from 17% in 2010 to 31% in 2012.

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Creepy Loyalty Programs, December 2012 [CHART]

The creepiest were loyalty programs that see details of friends’ behavior, mentioned by more than half of respondents.

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American Sports Content Consumption [INFOGRAPHIC]

25% of sports fans use social media to follow leagues, teams and players online.

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Affluent Shoppers' Preferred Purchase Channels By Demographic, April 2013 [CHART]

The store still won out as the most common place to make a purchase among affluent consumers, cited by 78% of respondents.

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mCommerce Activities Of Affluent Americans By Device, April 2013 [TABLE]

Among US internet users ages 21 and older earning more than $150,000, more than eight in 10 owned a smart phone, while 56% reported owning a tablet.

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Where Americans Watch TV By Device, January 2013 [TABLE]

While smart mobile device users can now watch TV from anywhere, they still favor sitting at home to watch their shows.

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Time Americans Spend Watching Mobile TV By Device, January 2013 [CHART]

Only 2% of total TV viewership by American broadband subscribers who watched at least five hours of TV per week occurred on a tablet or smart phone.

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