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Online Behavior

Online Channels People Most Use To Communicate With One Another, May 2013 [CHART]

Email and Facebook each saw 87% of respondents logging in weekly to communicate with others.

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Consumer Attitudes Toward Online Local Business Reviews, June 2013 [TABLE]

Consumers tend to trust what they read, with about 8 in 10 saying they trust online reviews as much as personal recommendations.

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Websites Used To Read Traveler Online Reviews, 2012 [CHART]

In 2012, approximately two in five US travelers used online travel agencies, general search engines and travel-specific review sites during their planning process.

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Hospitality Industry Online Reviewers, January 2013 [CHART]

More than half of the 15,000 TripBarometer participants said they’d written a review for an accommodation after staying there.

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Traveler Review Websites By Number Of Reviews, June 2013 [TABLE]

The number of reviews on TripAdvisor surpassed 100 million in March 2013, bolstered by a 50% increase year over year.

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Global Online Video Completion Rates By Device, Q1 2013 [TABLE]

Tablets showed a higher video completion rate than either PCs or other mobile devices.

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Time Spent Watching Video On Demand vs. Live Video By Device, Q1 2013 [TABLE]

Digital video viewers were spending substantially longer periods of time watching live video than they were VOD content.

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Journalists' Trust In Various Sources, 2013 [CHART]

The sources most trusted by journalists were academics and other experts, who were trusted by 70 percent of journalists.

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Journalists' Personal Use Of Social Media Worldwide, 2013 [CHART]

55% of journalists agree that blogs are a great way to build a personal profile, and 34% have one.

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Google+ vs. Facebook Social Shares, May 2013 – June 2016 [CHART]

A new study from Searchmetrics reveals that sharing of online content by Facebook users far exceeds sharing by Google+ users, but offers the aggressive prediction that by February 2016, Google+ shares could take the lead.

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