Online Behavior
Online Channels People Most Use To Communicate With One Another, May 2013 [CHART]
Email and Facebook each saw 87% of respondents logging in weekly to communicate with others.
Read MoreConsumer Attitudes Toward Online Local Business Reviews, June 2013 [TABLE]
Consumers tend to trust what they read, with about 8 in 10 saying they trust online reviews as much as personal recommendations.
Read MoreWebsites Used To Read Traveler Online Reviews, 2012 [CHART]
In 2012, approximately two in five US travelers used online travel agencies, general search engines and travel-specific review sites during their planning process.
Read MoreHospitality Industry Online Reviewers, January 2013 [CHART]
More than half of the 15,000 TripBarometer participants said they’d written a review for an accommodation after staying there.
Read MoreTraveler Review Websites By Number Of Reviews, June 2013 [TABLE]
The number of reviews on TripAdvisor surpassed 100 million in March 2013, bolstered by a 50% increase year over year.
Read MoreGlobal Online Video Completion Rates By Device, Q1 2013 [TABLE]
Tablets showed a higher video completion rate than either PCs or other mobile devices.
Read MoreTime Spent Watching Video On Demand vs. Live Video By Device, Q1 2013 [TABLE]
Digital video viewers were spending substantially longer periods of time watching live video than they were VOD content.
Read MoreJournalists' Trust In Various Sources, 2013 [CHART]
The sources most trusted by journalists were academics and other experts, who were trusted by 70 percent of journalists.
Read MoreJournalists' Personal Use Of Social Media Worldwide, 2013 [CHART]
55% of journalists agree that blogs are a great way to build a personal profile, and 34% have one.
Read MoreGoogle+ vs. Facebook Social Shares, May 2013 – June 2016 [CHART]
A new study from Searchmetrics reveals that sharing of online content by Facebook users far exceeds sharing by Google+ users, but offers the aggressive prediction that by February 2016, Google+ shares could take the lead.
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