Online Behavior
Social Media Marketing & Advertising Investment Expectations, July 2013 [CHART]
62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will remain steady.
Read MorePreferred Social Logins For Retail Sites, Q1 2011 – Q2 2013 [TABLE]
Google seems to be keeping hold on a solid third of the market for sign-ins.
Read MoreSocial Logins Market Share, Q1 2011 – Q2 2013 [CHART]
A majority still prefer some login other than Facebook, and Facebook’s dominance has dwindled since Q3 2012.
Read MoreUS Mobile Video Revenues By Type, 2011-2017 [TABLE]
eMarketer forecasts that subscription-based mobile video revenues will top $2 billion by 2017, up from $1.25 billion in 2013.
Read MoreUS Digital Content Subscribers By Content Type, 2013 [CHART]
Although a sizeable portion of the target audience remains unwilling to pay for online or mobile content, many consumers are beginning to accept the idea that quality comes at a price.
Read MoreUS Internet Users Who Play Video Games By Type, 2013 [CHART]
Over two-thirds of web users played video games, and of that group, 53% did so weekly on a smartphone, tablet or other mobile device.
Read MoreIn-Game Communication Among Online Gamers By Frequency, July 2013 [CHART]
The majority of gamers shied away from communication—almost 60% of gamers rarely or never interacted with other players.
Read MoreOnline Games Played By American Gamers, July 2013 [CHART]
57.8% of those playing online games were on single-player games.
Read MoreSocial Media Brand Advocacy Prompts By Country, July 2013 [CHART]
Around 15% of brand mentions could be deemed “advocacy mentions,” in which the person made a positive comment about the brand.
Read MoreHispanic & African-American Women's Shopping Attitudes, July 2013 [TABLE]
24% of women agree that advertising is an extremely or very important source of information when choosing brands.
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