Online Behavior Archives - Page 287 of 499

Consumer Apathy Over Social Media Ads, July 2013 [CHART]

27% of Facebook visitors saying that ads interfere with their experience on this site, a higher percentage than for visitors to other popular sites.

In-App vs. Web Mobile Ad Click Rates, May 2013 [CHART]

Users were about 37% more likely to click on an rich media in-app ad than on a mobile rich media web ad (1.53% vs. 1.12%).

Hispanics’ Mobile Use By Day, July 2013 [CHART]

Among Hispanics spikes on Wednesdays, at 17% of Hispanic females’ weekly activity and 16% for Hispanic males, compared to 14% for the average mobile user.

Social Media Site Satisfaction, 2012 vs. 2013 [CHART]

Social networks saw their overall customer satisfaction score fall a point to 68 on ACSI’s 100-point scale, a reading that puts it above only ISPs.

Age At Which Parents Give Their Child A Smart vs. Feature Phone [TABLE]

Twenty-seven percent of parents began to feel comfortable with the idea of their child having a feature phone when the son or daughter was between 10 and 12 years old.

Daily Time Generation V Spends On Their Mobile Device, April 2013 [CHART]

58% of parents allowed their child to scroll and swipe for 1 to 4 hours per day.

Generation V Smart Phone Ownership, April 2013 [CHART]

For kids between 10 and 13 years old, having a smartphone was more common than not.

Awareness & Use Of Mobile Wallets By Brand, November 2012 [CHART]

Aside from PayPal, which has substantial familiarity and use among consumers, Google Wallet garnered the highest level of awareness, at 41% of US internet users in November 2012, but with just 8% usage.

Mobile Wallets Benefits, January 2013 [CHART]

The majority of US smartphone owners cited saving money as a major reason for using mobile wallets.

Awareness & Use Of Mobile Wallets, January 2013 [CHART]

50% of US smart phone owners were familiar with mobile wallet technology, with 16% of that group reporting having used the technology in the past six months.