Online Behavior Archives - Page 283 of 499

Reach Of Facebook vs. TV By Age, August 2013 [CHART]

During the weekday daytime hours, Facebook’s PC-only reach is greater than either of the networks among all age groups except for the 55-64 and 65+ brackets.

Americans' Daily Media Consumption, 2010-2013 [CHART]

This year, for the first time, consumption of non-voice activities on mobile devices will exceed time spent online on desktop and laptop computers.

SMBs' Use Of Social & Mobile Tools, August 2013 [TABLE]

72% of SMBs are using social media to promote their businesses, with 66% reporting “extremely” or “very” high levels of engagement with their customers.

Frequency Of Local Television News Consumption On TV vs. News App, 2013 [TABLE]

Among those who had a local TV news app, 36% said they watched local news on TV seven or more times during the seven days prior to the survey.

American Smart Phone Owners' Primary Sources For Local News, 2013 [CHART]

More than one in four surveyed adult US smart phone owners said they had a news app from a local TV station installed on their phone in 2013.

Email Marketing Open Rate Share By Device, H2 2011 & H2 2012 [CHART]

71.8% of US email users ages 24 to 40 said they typically read their personal email throughout the day.

Most & Least Preferred Personalization Tactics, March 2013 [CHART]

Recommendations for products that marketers think the consumer might like came out on top, cited by 48% as the feature they would most like to see in a targeted ad.

QR Code Scanners By Generation & Gender, Q2 2013 [CHART]

64% of scanners in Q2 were male, fairly unchanged from 65% in Q1 of this year and 68% in Q1 2012.

Multitainment In The UK, August 2013 [CHART]

Media stacking is more common than media meshing, with 49% of UK adults engaging in the former on a weekly basis, compared to 25% for the latter.

Why People Use Branded Mobile Apps, February 2013 [CHART]

43% said they used branded mobile apps to keep informed about the brand, product, store or company.