Online Behavior
Gmail Tabs Open Rates By Email Service, August 2013 [TABLE]
Open rates may have been negatively affected (depending on the research), but value per open may turn out to increase, at least according to one source.
Read MoreHealth Care Pros Who Use Multiple Devices On The Job By Specialty, May 2013 [CHART]
The informational needs of doctors and other health care providers have likely helped to push the adoption of mobile devices.
Read MoreDevices Health Care Professionals Use On The Job, 2012 & 2013 [CHART]
A May 2013 survey of US health care practitioners found that 86% of them had used a smart phone for professional purposes in 2013, up from 78% the previous year.
Read MoreLikelihood Of Opening Emails On Smart Phones By Age Group, August 2013 [CHART]
88% of smart phone owners aged 18-30 open emails on their devices, and 52% say that their device has become the primary device on which they open their emails.
Read MoreMotivations For Using Digital Media, August 2013 [TABLE]
Compared to consumers in 32 other countries, Americans are among the least motivated to use digital media for self-expression, even using online media typically associated with self-expression (such as blogging) more out of a desire for entertainment.
Read MoreHow B2B Marketers Use Marketing Automation, June 2013 [CHART]
B2B marketers are eyeing marketing automation with a renewed focus.
Read MoreUS Email Open Rates by Hour Of The Day, 2012 [CHART]
During the first half of the year (H1), messages scheduled for midnight led to the best open rate, of 20.1%.
Read MoreTypes Of Goods & Services Bought On Mobile Devices, August 2013 [CHART]
Mobile commerce sales are on the rise, and mobile owners spent $4.7 billion on retail goods during the second quarter.
Read MoreSocial Sites Executives Prefer To Use For Business, June 2013 [CHART]
Executives favored the well-established platforms of Facebook and Twitter as social media networks on which to maintain a business presence.
Read MoreTop Benefits Of Real-Time Social Apps Embedded On Websites, June 2013 [CHART]
Those polled most often named an increase in user engagement as one of the top three benefits resulting from the use of such social applications.
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