Online Behavior Archives - Page 278 of 499

Reach & Frequency Of Online Video Ads, January – July 2013 [CHART]

Online video ad reach took a step forward in July, increasing to 55.4% of the US population from 53.6% in June.

Online Video Ad Views, December 2011 – July 2013 [CHART]

Online video ad views have been increasing at a torrid pace through the first half of this year.

US Pay-TV Subscriber Trends, August 2013 [CHART]

The number of pay-TV subscribers in the US shrunk by 146,000 during the first 6 months of this year (H1), the first net loss of customers over the initial 6 months of a year.

Active Email Subscriber Rates By Industry, Q2 2013 [CHART]

B2B email databases had a subscriber activity rate of just 1.5% (referring to the percentage who opened an email in the last 90 days).

Mobile Device Share Of Online Conversions, August 2013 [CHART]

A study of 100 million conversion events across 4 major verticals and multiple devices reveals that 31% of said conversions took place on a mobile device.

B2C Email Read Duration By Device, Q2 2013 [CHART]

53.3% of Android Phone users who open emails on their device spend more than 15 seconds reading them. The corresponding figure for desktop readers is 36.6%.

Millennials' Interest In Paying For TV, August 2013 [CHART]

18-24-year-old broadband subscribers don’t show much of an interest in signing up for pay-TV services once they move into their own residences.

Smart Phone vs. Desktop Traffic Growth By Select Industries, H1 2012 – H1 2013 [CHART]

Smart phone traffic has grown 10 times more quickly than desktop traffic over the past year.

Demand For Brand-Related Mobile Alerts, 2009-2013 [CHART]

45% of mobile phone owners claim to be at least somewhat interested in receiving mobile offers, assuming they gave permission.

Cumulative Shelf Life Of An Email Campaign, 2012 [CHART]

Recent data from MailerMailer suggests that opens peak at one hour post-delivery (11.1% of an email’s total opens), falling off quickly during each following hour.