Online Behavior
Online Video Ad Viewability Averages By Source, Q1 2013 [CHART]
During the first quarter, average viewability for online video ads in the US was 83%, although rates varied widely among properties.
Read MoreHow Hospitality Businesses Use Mobile To Engage With Customers, January 2013 [CHART]
More than one-fifth of accommodation businesses worldwide used mobile devices to present customers with special offers.
Read MoreHotels' Mobile App Features, April 2013 [TABLE]
Making reservations was the most common feature on existing mobile apps employed by hotels, used by 72%.
Read MoreDigital Tech Used By Hotels, 2012 & 2013 [TABLE]
Hotels’ use of many digital technologies increased between 2012 and 2013.
Read MoreYelp Reviews & Small Businesses [INFOGRAPHIC]
This infographic from Merchant Warehouse illustrates Yelp reviews affect on small businesses.
Read MoreCollege Students' Attitudes Toward Brands On Social Media, August 2013 [CHART]
While nearly all college students have a Facebook account and three-quarters a Twitter account, roughly 4 in 10 don’t like to follow brands and about 1 in 8 don’t believe brands should be on social media at all.
Read MoreConsumers' Definitions Of Online Recommendations, August 2013 [CHART]
Whatever the reason for a friend’s like, many consumers consider it to be a recommendation.
Read More10 Most Popular YouTube Partner Channels, June 2013 [TABLE]
VEVO is the most popular channel in terms of unique viewers and total videos.
Read MoreViewership Growth For Digital TV Online & Mobile Video, 2012-2017 [CHART]
There will be 204.6 million US digital video viewers in 2017, representing 78.1% of internet users and 62.7% of the general population.
Read MoreLongevity Of Top Brands' Tumblr Reblogs [CHART]
When it comes to Tumblr post engagement, brands can enjoy a shelf-life more in keeping with a YouTube video than a Facebook post.
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