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Online Behavior

Gmail Promotional Tabs Effect On Brand Emails, September 2013 [CHART]

While Gmail users appear generally favorable to the new interface, they also believe that it has negatively affected their interaction with promotional emails from their favorite brands.

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Emails Volume Growth, Q2 2012 – Q2 2013 [CHART]

Email volume grew by 17.9% year-over-year in Q2.

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Online Americans' Attitudes Toward Internet Privacy, September 2013 [CHART]

Only 37% of American internet and smartphone users believe it’s possible for someone to use the internet completely anonymously, so that none of their online activities can be easily traced back to them.

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Holiday mCommerce Sales Share By Device, 2011 & 2012 [TABLE]

In March 2013, according to IBM, the iPad passed the iPhone as the largest driver of mobile traffic to retail sites.

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Mobile Email Interactions, Q2 2013 [CHART]

Fully half of email opens during Q2 occurred only on a mobile device.

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Hotel Mobile App Features, April 2013 [TABLE]

While nearly three-fourths of these apps provided reservations capabilities, most other mobile features were in use by less than half of properties.

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Average Number Of Actions Taken After Mobile Searches By Category, Q4 2012 [CHART]

US smartphone users averaged 2.20 actions after conducting a mobile travel search.

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US Smart Phone Users By OS, 2011-2014 [TABLE]

Android, which grew rapidly in popularity soon after its release, fell from triple-digit to double-digit increases in users in 2012—that year its growth rate actually lagged behind iOS.

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Most Desirable Future TV/Video Services & Options, September 2013 [CHART]

A leading 10.7% share of TV viewers from around the world said they want their future TV experience to be free of ads.

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Facebook Brand Post Performance Using Hashtags vs No Hashtags, July 2013 [CHART]

Median viral reach per fan was actually lower for posts containing hashtags (0.8%) than for those without (1.3%).

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