Online Behavior
Travel Sites Visited By Online Vacation Package Shoppers, March 2013 [CHART]
Many vacationers visit online travel agencies (OTAs) to shop for packaged deals.
Read MoreConsumer Attitudes Toward eCommerce By Demographic, January 2013 [TABLE]
40% of the young men subscribed to the statement, “Ideally, I would buy everything online.”
Read MoreSmart Phone Penetration Among Millennials By Gender, 2013 [CHART]
Young men are far more likely than adults in general to have a smartphone, though a shade less likely than young women.
Read MoreTechnographics Of Millennial Men, 2013 & 2017 [CHART]
Digital knowhow is important to young men. Gluttons for entertainment, young men consume much of it in digital form.
Read MoreTrust In Advertising, September 2013 [CHART]
84% of respondents said they completely or somewhat trust recommendations from people they know, a 6% point increase from 2007.
Read MoreBrands' Use Of Facebook Ads To Increase Post Reach, September 2013 [CHART]
Roughly 8 in 10 marketers plan to increase their social media spending over the next 3 years, the majority of whom expect to hike their spending by upwards of 25%.
Read MoreVideo Ad Completion Rates By Length, Q1 2013 [CHART]
Completion rates were lowest for video ads that lasted between 30 to 60 seconds (77%), but ads that ran for 30 seconds or less saw an 84% completion rate.
Read MoreUS Online Video Traffic & Useage Metrics, 2012 & 2017 [TABLE]
In 2012 averaged 4.6 exabytes per month, and by 2017, that figure will more than triple to 17.1 exabytes per month.
Read MoreDemographics Of Mobile Internet Users, September 2013 [CHART]
63% of mobile phone owners used their devices to go online as of May this year.
Read MoreLuxury Buyers' Research Habits, September 2013 [CHART]
More than 9 in 10 luxury buyers search for information prior to making a purchase.
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