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Online Behavior

How Consumers Are Reacting To Financial Strain, October 2013 [CHART]

55% of Millennials (18-34) are trying new brands priced below regular brands, as are 54% of families and 49% of Hispanics.

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US Tablet Coupon Users, 2012-2015 [CHART]

The number of tablet coupon users grew dramatically in 2012 as tablet usage crossed over to the mainstream market.

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US Adult Smart Phone Mobile Coupon Users, 2012-2015 [CHART]

More than 28% of people who own a mobile device redeemed a coupon this year.

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US Adult Online Coupon Users, 2012-2015 [CHART]

More than half of US adult internet users will redeem a digital coupon via any device for either online or offline shopping this year.

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Americans Sick Of Social Media Marketing By Demographic, October 2013 [CHART]

47.1% of Americans who had been active on any type of social network in the previous 6 months indicated some level of agreement that too many companies are on social media.

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Social Media Traffic Referral Trends, September 2012-September 2013 [CHART]

Facebook is easily the leading social referrer of traffic, confirms a new report from Shareaholic, which analyzed 13 months of data collected from 200,000 publishers reaching more than 250 million unique monthly visitors.

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Top Retail Website Load Times, October 2013 [CHART]

The median load time for home pages of the top 500 US retail websites (as ranked by Alexa) keeps slowing down, clocked at 8.56 seconds during the Fall, up from 7.48 seconds in the Summer and from 7.36 seconds in the Fall of last year.

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Global Social Login Preferences For Entertainment & Gaming Sites, Q2 2011-Q3 2013 [CHART]

62% of visitors to entertainment and gaming sites preferred using a Facebook sign-in, while only 20% favored Google.

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Social Logins Preferred For B2B Sites, Q4 2012-Q3 2013 [CHART]

Among visitors to business-to-business sites, LinkedIn was just as likely to be preferred as Google in Q3 2013, although both trailed Facebook.

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Preferred Social Logins, Q2 2011-Q3 2013 [TABLE]

Facebook was the overall favorite among users who wanted social identification, named by 44.9% of respondents.

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