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Online Behavior

Barcode Scanners By Age, Q3 2011 vs. Q3 2013 [CHART]

During Q3, 34% of mobile barcode scanners were in the 45-54 (19%) or 55+ (15%) age groups.

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US Tablet Adoption Rates By Demographic, September 2013 [CHART]

35% of Americans aged 16 and older now own a tablet.

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US Mobile Gaming Revenues By Type, 2011-2017 [CHART]

eMarketer estimates the number of US mobile phone gamers will reach 125.9 million in 2013.

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Fastest-Growing Mobile Apps, Q1-Q3 2013 [CHART]

Vine is the year’s fastest-growing mobile application to-date, with its global audience increasing by an estimated 403% from Q1 through Q3 2013.

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Global Email Marketing Open & Click Rates, Q1-Q4 2013 [CHART]

Consumers opened a whopping 19.6% of Friday marketing emails, giving that day the second highest email open rate of the week.

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Global Email Marketing Open & Click-Through Rates By Day Of The Week, 2013 [CHART]

Consumers opened 19.9% of the marketing emails received on Tuesday, more than they do any other day of the week.

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Reasons For Joining A Branded Online Community, October 2013 [CHART]

43% of online Americans between the ages of 16 and 54 have joined a brand community online, per results from UM’s Wave 7 study provided to MarketingCharts.

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Demographics Of Mobile Banking Users, July 2013 [TABLE]

35% of respondents banked on their mobile phones, with an equal percentage of both men and women doing so.

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Frequency With Which US Consumers Visit Their Bank's Website vs. Brand Location, July 2013 [CHART]

Nearly three-quarters of US consumers who owned at least one computer, tablet and smart phone visited a banking website or mobile site more than five times per month.

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Shopping Cart Abandonment Email Adoption, 2011-2013 [CHART]

Almost one-quarter of Internet Retailer 1000 companies send shopping cart recovery emails, a 29% increase from the 19% doing so last year.

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