Online Behavior
Life Insurance Customers Preference For Physical vs. Digital Channels, 2012 [TABLE]
Offline channels were strongly preferred for activities that helped consumers gain trust in their insurer, such as answering questions, receiving quality advice and providing convenience.
Read MorePreferred Customer Channel For Insurance-Related Activities, 2013 [TABLE]
When it came to using insurance products or researching new ones, the highest number of customers preferred to do so online.
Read MoreChange In Time Spent On Facebook By Age, June 2013 [CHART]
41% of Facebook users ages 16 to 18 spent less time on the site in the previous year, and 35% said they expected to use it less in the upcoming year.
Read MorePreferred Social Networks Among American Teens, Fall 2012-Fall 2013 [TABLE]
For the first time, social network users with an average age of 16.2 years old said that Twitter was the “most important” social network to them.
Read MoreDesktop Traffic To Pinterest & Tumblr, January-September 2013 [CHART]
Tumblr has experienced an even more rapid rise in monthly visitors, from 30 million in January to 36 million in September, a 20% rise.
Read MoreDesktop Traffic To Top Social Networks, January-September 2013 [CHART]
Yahoo (197.8 million unique visitors) topped Google (191.5 million) for the third consecutive month among desktop-only visitors.
Read MoreInstagram Video Sharing, October 2013 [TABLE]
40% of the 1,000 most-shared Instagram videos last month were branded.
Read MoreMost Popular Social Networks Among American Teens, October 2013 [CHART]
Twitter now ranks ahead of Facebook as teens’ most important social network.
Read MoreBuyers' Expectations & Experiences When Inquiring Online, October 2013 [CHART]
When inquiring about a product or service, only 6% of all potential buyers submit online inquiries to a single company, with a significant majority submitting inquiries to 3 or more companies.
Read MoreMobile Ad Traffic & Monetization Performance By Device, Q3 2012 vs Q3 2013 [CHART]
Among mobile platforms, Apple’s iOS continues to outpace Android in monetization performance on the Opera Advertising mobile platform.
Read More