Online Behavior
Generation V's Daily Media Consumption, 2011 & 2013 [TABLE]
The number of kids who used a mobile device at least once daily also climbed significantly, going from 8% to 17% from 2011 to 2013.
Read MoreGeneration V's Daily Time Spent With Media By Device, 2011 & 2013 [TABLE]
Younger children are spending less time overall in front of screens, according to an October 2013 survey of US parents with kids ages 8 and younger.
Read MoreAreas That Have Benefited The Most From Big Data Use, August 2013 [CHART]
Among US agency and brand executives, 85% said Big Data had yielded more than half of marketing initiatives when it came to increasing insights into consumer behavior.
Read MoreRise Of Social Business Use In Companies, 2012 [CHART]
Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.
Read MoreMarketing Tactics Used By American Restaurants, March 2013 [TABLE]
Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.
Read MoreUS Mobile Video Viewers & Long-Form Content, October 2013 [CHART]
Roughly 8 in 10 saying they would watch their favorite TV serial on their phone were it available.
Read MoreConsumer Expectations For Brands' Twitter Responses, October 2013 [TABLE]
A slight majority of Twitter users who expect brands to respond to their tweets feel that those responses should come in less than an hour.
Read MoreDevices Used By Baby Boomers To Consume Online Content, September 2013 [TABLE]
Only four in 10 of boomers used a mobile device to get online, with three in 10 accessing it on a smartphone and one in five via a tablet.
Read MoreDaily Time Spent Online By Boomers, September 2013 [TABLE]
The poll found that this group spent an average of five hours online, only an hour less than did those ages 10 to 23.
Read MoreUS Tablet Gamers, 2011-2017 [TABLE]
Three-quarters of tablet users will play games regularly on such a device.
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