Online Behavior
Mobile App Engagement, November 2013 [CHART]
Tablet users spent on average 24 minutes per app session, about 4 times longer than their typical website visit.
Read MoreVisual Analytics: Image Characteristics That Drive Use Behavior [VIDEO]
David Erickson discusses findings from visual analytics service Curulate that illustrate how differing image characteristics can drive user behavior on Instagram.
Read MoreHow Social Media Users Research Brands, Products Or Services, June 2013 [CHART]
40% of US social network users said a search engine is how they typically learn more about brands, products or services they are considering using or purchasing.
Read MoreTop 5 Channels For Sharing Content, Q3 2013 [CHART]
During September, Facebook accounted for a leading 57.3% of shares from websites that have the ShareThis tool embedded, significantly expanding its leading share from 42.4% a couple of months earlier in July.
Read MoreConsumer Responses To Negative Customer Service, November 2013 [CHART]
1 in 5 said they’d share their negative customer service experience with friends or family (16%) or on social media (4%).
Read MoreAmerican Affluents' Attitudes Toward Shopping, July 2013 [CHART]
Barely one-third of affluents said they “usually buy brand-name packaged goods instead of generic or store brands.”
Read MoreHow Internet Users Look For Deals By Income, March 2013 [TABLE]
90% who earned $100,000 to $199,999 “almost always” conducted research for deals and best prices before shopping.
Read MoreCompany Elements That Have Changed Due To Social Business, Spring 2013 [TABLE]
The primary way social media has advanced the customer-company relationship has been to increase visibility with prospects, cited by more than 90% of respondents.
Read MoreEffect Of Social Media On Customer Interaction, Spring 2013 [CHART]
Nearly three-quarters of marketing and technology executives said social use had at least a moderate impact on how their company interacts with customers.
Read MoreTop Email List Growth Tactics, November 2013 [CHART]
Email marketers have a variety of goals in mind when conducting their campaigns, ranging from selling products and services (62%) to generating leads (52%), driving site traffic (51%) and driving brand awareness (51%).
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