Online Behavior
US Apparel & Accessories eCommerce Metrics By Device, Q3 2012 & Q3 2013 [TABLE]
In 2012, tablets for the first time were responsible for a majority of US retail mCommerce sales, and that share will expand further in the coming years.
Read MoreMost Popular Content Types For B2B Tech Buyers, December 2013 [CHART]
White papers top the list, with 49% of respondents claiming to have used them to evaluate a tech purchase in the prior 6 months.
Read MoremCommerce Spending Amounts, December 2013 [CHART]
65% of mobile media users across 13 developing and developed markets have used their device to purchase goods or services.
Read MoreFacebook Traffic Referral Trends, September 2012 – November 2013 [CHART]
More than 1 in 6 visits to the average publisher came from a Facebook referral.
Read MoreUS Mobile Ad Spending Growth By Format, 2012-2017 [TABLE]
Virtually all the spending growth going to search, banners and rich media ad formats will go toward the mobile channel.
Read MoreMobile Offers Most Likely To Trigger Consumer Action, December 2013 [CHART]
4 in 10 respondents to a recent survey from GE Capital Retail Bank indicated that they would shop more at a retailer if it delivered them offers via mobile.
Read MoreSocial Engagement With Brands, December 2013 [TABLE]
Almost 1 in 5 consumers claim to have discovered a product through Pinterest, while YouTube videos have influenced a purchase at least once for 53% of respondents.
Read MoreMedia Users By Age & Channel, December 2013 [CHART]
More than 9 in 10 Americans listen to radio on a weekly basis, with those figures highest among Hispanics (94%) and African-Americans (92%).
Read MoreApp User Retention Rate By Notification Opt-In, December 2013 [CHART]
On average, mobile application users who have opted in to push messages have a long-term retention rate that is 92% higher than those who have opted out of the messages.
Read MoreUS Mothers' Smart Phone Activities, 2011 & 2013 [TABLE]
Escapism (39%), social (23%), and shopping (12%) were the most popular functions among mothers glued to their mobiles.
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