Online Behavior
B2B Buyers' Website Visits During Holidays [CHART]
B2B buyer traffic drops more than 50% below average on New Year’s Day (-57%), Memorial Day (-57%), Independence Day (-58%), Labor Day (-54%), Thanksgiving (-71%), the day after Thanksgiving (-55%), Christmas Eve (-64%), and Christmas (-69%).
Read MoreB2B Buyers Website Visits By Time Of Day [CHART]
Traffic is highest in the first half of the day, with the peak time occurring just before and during lunch.
Read MoreB2B Buyer Website Visitors By Day Of The Week [CHART]
Software Advice found B2B buyer activity on their website is highest Tuesday through Thursday.
Read MoreB2B Buyer Behavior Conversion Rates By Month [CHART]
Conversion rates for B2B online leads are highest at the beginning of the year, in part because companies are renewing budgets and new funds are available.
Read More2014 B2C Content Marketing Benchmarks, Budgets & Trends [PRESENTATION]
B2C content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months.
Read MoreUS Holiday Season eCommerce Conversion Rate, 2012 & 2013 [CHART]
Holiday season ecommerce conversion rates also saw a leap between 2012 and 2013, most dramatically on Cyber Monday, when they increased from 3.3% to 3.8%.
Read MoreUS eCommerce vs Total Holiday Sales, November & December 2013 [CHART]
Total holiday retail sales in 2013 increased by 3.8% year over year for a total of $601.8 billion.
Read MoreEffectiveness Of Marketers At Curating Content, Fall 2013 [CHART]
59% of US marketing professionals would be spending more on content marketing in 2014 than they had in the past.
Read MoreDaily Tweet Frequency OF Top Companies, Q4 2013 [CHART]
98 of the Interbrand 100 brands were active on Twitter as of Q4 2013 and 92% of those tweeted at least once per day during the period.
Read MoreEnterprise Marketers' Changing Media Mix For Targeting SMBs, January 2014 [CHART]
Enterprise-level marketers who sell to the SMB market are planning to make interesting changes to their media mix.
Read More