Online Behavior
Most Important Factors Parents Consider When Buying Mobile Apps For Their Children [CHART]
When it came to selecting the apps they were going to buy for their children, parents were most swayed by educational content.
Read MoreParents Who Have Or Will Buy Mobile Apps For Their Children, November 2013 [CHART]
Most parents in the US—68%—already had or intended to purchase apps for their children ages 2 to 10.
Read More2014 B2B Content Marketing Benchmarks, Budgets & Trends [PRESENTATION]
B2B marketers’ confidence in content marketing continues to grow; content marketing usage rates are up from last year.
Read MoreTV Viewers & Multitasking, January 2014 [VIDEO]
New survey data from TiVo suggests that viewers themselves believe they’re primarily paying attention to the box.
Read MoreB2C Marketing Mobile Email Open Share, Q2-Q4 2013 [CHART]
A growing share of B2C marketers’ email opens are occurring on tablets.
Read MoreHow Mobile Use Has Changed Smart Phone Owners' Activities, November 2013 [TABLE]
Just 18% of US smart phone owners said a smart phone/tablet had somewhat or completely changed how they managed their health.
Read MoreTop Five Ways People Find Physicians, September 2013 [CHART]
US internet users looking to make the switch relied on a traditional method of finding a physician—word-of-mouth.
Read MoreEffect Marketers Expect From Content Marketing Efforts [CHART]
Respondents see content marketing as being most effective in the upper part of the customer acquisition funnel—especially for awareness-building and customer engagement.
Read MoreTop Content Marketing Objectives [CHART]
The marketers surveyed rank generating leads as their top content marketing priority for 2014. Engaging customers/buyers is second, and brand building is third.
Read MoreSocial Media In 2013 [INFOGRAPHIC]
This infographic illustrates significant events in social media during 2013.
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