Online Behavior
Email List Segmentation Metrics [CHART]
Email campaigns built on segmented lists outperformed non-segmented lists across metrics.
Read MoreHow Organizations Use Customer Communities [CHART]
Among the almost three-quarters of respondents with a customer community, customer listening and research emerges as a far bigger goal than sales.
Read MoreSocial Media Channels That Drive B2B Leads & Generate Revenue [CHART]
B2B marketers appear to be relying on a few key social media channels, with LinkedIn (89%), Twitter (86%) and Facebook (82%) closely bunched at the top.
Read MoreContent Types That Drive B2B Leads & Generate Revenue [CHART]
Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.
Read MoreChannels That Drive B2B Leads & Revenue [CHART]
Not too surprisingly given its popularity, email tops the list of lead-generating channels for the B2B marketers surveyed, with almost three-quarters (73%) indicating that email drives leads for them.
Read MoreHow Americans Judge Advertisements [CHART]
63 percent of adults in the United States report seeing more advertisements than they used to, compared to the 24 percent who said they were seeing the same amount.
Read MoreBrands Working With Instagram Influencers By Industry [CHART]
According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.
Read MoreDemographics Of Online Grocery Shoppers [CHART]
Online grocery shopping is still nascent, but it’s responsible for 80% of grocery dollar sales growth and is making inroads with certain segments of the population.
Read MoreConsumer Awareness Of Travel Sharing Economy Services [CHART]
As American adults become more familiar with sharing economy services for travel booking, they’re becoming increasingly likely to use them.
Read MoreMost Effective Forms Of Workplace Communication [CHART]
Both CIOs and employees feel that email and in-person meetings are more effective for daily communications at work than instant messaging (IM).
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