Online Behavior
Top Reasons Latinas Visit Social Network Sites, January 2014 [TABLE]
More than eight in 10 Hispanic females said keeping in touch with family/friends was an important reason for using the site.
Read MoreUS Facebook Penetration By Age, 2012-2017 [TABLE]
eMarketer estimates 95.9% of social networkers ages 12 to 17 used Facebook in 2013.
Read MoreHow Online Channels Influence Shopping, Q2 2013 [TABLE]
Product reviews were the leading digital tool that influenced US internet users to shop at a specific retailer (39%).
Read MoreEffectiveness Of Social Media Tactics For Converting, 2013 [CHART]
Just 15% of retailers with Facebook apps had product browsing in 2013 vs. 62% in 2012.
Read MoreUS Internet Users Who Purchase Products They Didn't Plan To Buy By Age, November 2013 [CHART]
Over half of Millennials agreed or strongly agreed that they often found themselves purchasing items that they didn’t plan to buy.
Read MoreUS Internet Users Who Browse Products Online Frequently By Age, November 2013 [CHART]
60% of millennial internet users (18- to 34-year-olds) agreed or strongly agreed that they looked at items online to buy nearly every day, even if they didn’t actually plan on making a purchase.
Read MoreTwitter User Profile, February 2014 [TABLE]
Twitter’s Q4 earnings report may have disappointed in terms of user growth, but recent survey data suggests that its existing users present attractive targets for marketers.
Read MoreClick Share Of US Product Listing Ads By Device, Q4 2012-Q4 2013 [CHART]
The most impressive growth for product listing ads was seen in mobile, which continued to grab click share from desktop.
Read MoreCTR & CPC Rates for Product Listing Ads, Q4 2012-Q4 2013 [TABLE]
Google’s Product Listing Ads (PLAs)—enhanced search ads that include features such as price and image—saw steep growth in Q4 2013.
Read MoreUS Penetration Among Select Social Networks During November 2013 [CHART]
Some 17% of Millennials (18-34) use Snapchat on a monthly basis.
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