Online Behavior
Daily Mobile Activities, February 2014 [CHART]
Smart phone owners spend a whopping 3.3 hours per day on their phones, while tablet owners are close behind, averaging 3.1 hours a day on their devices.
Read MoreOnline Activities Performed By TV Viewers, November 2013 [TABLE]
Searching the internet for information was the most common activity conducted while watching TV.
Read MoreMultitainment Devices, November 2013 [CHART]
Three-quarters of US TV viewers were more focused on what was on the tube, even when using a second screen.
Read MoreUS Twitter User Penetration By Age, 2012-2018 [TABLE]
Percentagewise, 25- to 34-year-olds are more into Twitter than teens, and in 2014, they’ll also represent nearly double the number of users.
Read MoreUS Twitter Users & Penetration, 2012-2018 [TABLE]
By 2016, more than 25% of internet users 12 to 44 will use Twitter at least once a month.
Read MoreTypes Of Organizations People Trust With Their Data, February 2014 [CHART]
Few consumers in the US and UK actively trust various types of organizations with their data.
Read MoreMale Attitudes Toward Shopping, February 2014 [TABLE]
More than 6 in 10 men aged 18-49 said they’re open to choosing new brands across several categories when shopping for the household.
Read MoreGlobal Programmatic Ad Pricing Trends, January 2013 vs January 2014 [CHART]
Social eCPM’s were 24% higher in January 2014 than they were a year earlier.
Read MoreThe Evolution Of News & Social Media [INFOGRAPHIC]
This infographic by the University of Florida Online tracks the parallel evolution of major news and social media outlets.
Read MoreDaily Engagement Rate With Mobile Social Apps Among Android Users, January 2014 [CHART]
Among US Android users polled who had a Facebook app, 63% engaged with the app each day, compared with 36% engagement for those who used WhatsApp.
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