Online Behavior
Coupon Source Preferences By Generation, March 2014 [CHART]
While Millennials (18-36) are more likely than the average coupon user to prefer receiving online and mobile coupons, they’re equally as receptive to newspaper coupons.
Read MoreOnline Radio Reach & Consumption, 2008-2014 [CHART]
Some 36% of Americans aged 12 and up listen to online radio on a weekly basis, up from 33% last year and 29% a year earlier.
Read MoreTime Spent Online By Device, February 2013-January 2014 [CHART]
Americans spent 46.6% of their total internet time with mobile apps, compared to roughly 45.1% spent accessing the internet from a desktop.
Read MoreMobile Behavior By UK Travelers, November 2013 [CHART]
Nearly nine in 10 United Kingdom smart phone owners used their phones to research and plan their vacations.
Read MoreSocial Media Complaint Response Time, February 2014 [CHART]
While around one in five respondents said they rarely or never responded to negative social buzz, most marketers did—and quickly.
Read MoreMarketers Who Have Established Strategy For Negative Social Comments, February 2014 [CHART]
Among US businesses with at least 100 employees, 87% used social media for marketing last year, and 88% will do so this year.
Read MoreAmericans' Time Spent Online By Device, February 2013-January 2014 [CHART]
Americans spent 46.6% of their total internet time with mobile apps, compared to roughly 45.1% spent accessing the internet from a desktop.
Read MoreAgency Interest In Streaming/Online Video, March 2014 [CHART]
Some 95% of agency respondents to a Q4 2013 survey indicate that they’re interested in using streaming/online video in their clients’ campaigns, up from 85% during Q3.
Read MoreAfrican-Americans' Attitudes Toward Advertising, March 2014 [TABLE]
African-American consumers are more likely than the average American to consider a range of advertising types as purchase influencers, while being less likely to rely on word-of-mouth.
Read MoreEllen DeGeneres Oscars Selfie Tweet Reach [ANIMATED HEATMAP]
Watch an animated heatmap of how Ellen DeGeneres’ a-list selfie at the Oscars spread across the world through Twitter.
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