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Online Behavior

North American Android Web Traffic By Manufacturer, February 2014 [CHART]

Samsung is the clear winner with 55.5% of all Android traffic. Tied for second is Amazon with 8.2%, which makes only the Kindle Fire Tablet.

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B2B Marketing & Sales Landscape [INFOGRAPHIC]

This infographic illustrates the B2B marketing and sales landscape so you can identify the right strategies and tactics for your organization.

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Multi-Device Users & Switching Behavior, March 2014 [TABLE]

6 in 10 online adults in the US and UK use at least 2 devices every day, while one-quarter in the UK and one-fifth in the US use 3 devices daily.

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Video Viewers By Age, December 2013 [CHART]

The adult (18+) TV audience is more than twice as likely to be aged 55 and older (45% share) than it is to be aged 18-34 (21% share).

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Pinterest Mobile Referrals, January 2013 – January 2014 [CHART]

Pinterest’s mobile site is referring more traffic to brands, and those visitors are spending more per order.

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Sources UK Online Shoppers Used To Research Products, December 2013 [CHART]

Only 10% of respondents consulted social networks when researching potential purchases.

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Information Sources US Hispanics Trust For Local Products Or Services, Q3 2013 [CHART]

55.7% of Hispanic internet users considered the information they got from their Facebook friends to be credible.

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Social Networks US Hispanics Use For Local Shopping, Q3 2013 [CHART]

While Hispanics used Facebook for local shopping more than any other channel, non-Hispanics used it slightly more.

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Devices US Hispanics Use For Daily Local Shopping, Q3 2013 [CHART]

Tablets were Hispanics’ preferred device, with 52.5% of respondents reporting they used them daily for local shopping in Q3 2013.

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Retailers Belief In Mobile's Influence Over Consumers’ Purchases, March 2014 [CHART]

Almost half of retailers believe that mobile influences consumers’ purchases more than half of the time.

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