Online Behavior
Share Of Daily Time Spent With Major Media By UK Adults, 2010-2014 [TABLE]
Online time will reach 1 hour and 52 minutes this year, a mere 4 minutes more than 2013.
Read MoreUK Adults' Average Daily Time Spend With Major Media, 2010-2014 [TABLE]
The average UK adult will spend more than 8.5 hours each day consuming media in 2014.
Read MoreInstagram Photos With Faces Attract More Likes & Comments [VIDEO]
Georgia Institute of Technology and Yahoo Labs researchers looked at 1.1 million photos on Instagram and found that pictures with human faces are 38 percent more likely to receive likes than photos with no faces.
Read MoreUS Online Video Ad View Completion Rates By Ad Length, Q4 2013 [CHART]
Fifteen-second ads run during long-form content saw a 92% completion rate, compared with 75% for short-form videos.
Read MoreUS Online Ad Views Growth By Duration, Q3 – Q4 2013 [CHART]
According to data from FreeWheel, ads served through the company’s network during long-form digital videos jumped 86% year over year in Q4 2013.
Read MoreTop Metrics To Measure Engagement, November 2013 [CHART]
86.2% of US agency and marketing executives said that engagement was a priority for their company.
Read MoreConcentration Of Search Click Activity, Q4 2012 vs Q4 2013 [CHART]
Based on an analysis of activity on PCs only, clicks are more highly concentrated for organic than paid search.
Read MoreMulti-Channel Video Trends, 2013 [CHART]
Video subscription trends for cable, satellite, telephone and multi-channel video.
Read MoreWestern European eCommerce Sales By Country, 2012-2017 [TABLE]
A physical store was by far the most important factor for older shoppers, mentioned by 33%; among Generation Y, only 18% considered that the key influence.
Read MoreFinland Consumers' Information Sources For Making Purchase Decisions, November 2013 [CHART]
Among Generation X, a manufacturer’s website was the second most popular choice, cited by 26%.
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