Online Behavior
Email vs Text Message Marketing [INFOGRAPHIC]
This infographic pits email marketing versus text message marketing in a statistical standoff.
Read MoreSocial Commerce [INFOGRAPHIC]
This infographic from Curalate illustrates how social content is the new storefront, based on its 2017 consumer survey.
Read MoreAmericans' Top News Sources [CHART]
Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter.
Read MoreHow People Learn About Events [CHART]
Attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means.
Read MoreYouTube Ad View Rates By Generation [CHART]
YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers.
Read MoreConsumer Attitudes Toward Facial Recognition By Demographic [TABLE]
There’s no denying that smartphones with biometrics will soon be the norm. But consumers are somewhat split when it comes to mobile devices with facial recognition capability,
Read MoreSnapchat Advertising Revenues, 2016-2019 [PODCAST]
eMarketer expects Snapchat’s US ad revenues will total $642.5 million this year. That’s down from $770 million eMarketer predicted in March 2017, and from $805 million forecast in July 2016.
Read MoreSearch Engine Marketing Trends [PODCAST]
Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
Read More2018 Marketing Trends [CHART]
One-third of ad and marketing execs said social messaging would sway their efforts in 2018, making it the top choice among survey respondents.
Read MoreTop Small Business Marketing Channels [CHART]
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
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