Online Behavior
Most Valuable Data That Goes Unused In Email Marketing, November 2013 [CHART]
Contact data was the most important for marketing success, followed by sales and demographic data.
Read MoreReasons American Millennials Switch Brands, March 2014 [CHART]
The vast majority of Millennials believe that brands today will have to work harder to earn their loyalty than they did to earn their parents’ loyalty.
Read MoreDemographics Of Social TV Enthusiasts, March 2014 [CHART]
Roughly 1 in 6 TV primetime TV viewing occasions involve simultaneous social media use, and about half of that activity is related to TV content.
Read MoreWebsite Satisfaction By Industry, March 2014 [TABLE]
Social media fares worst, while financial institutions are among the top-rated.
Read MoreAmerican Brands' Use Of Twitter As A Marketing Tool, March 2014 [CHART]
US brands are most likely to be using Twitter as a marketing tool in order to increase brand awareness.
Read MoreMillennials' Adoption Of Streaming Video/TV Services, Q4 2012 vs Q4 2013 [CHART]
Younger Millennials (18-24) more likely than the older (25-34) cohort to subscribe to OTT services, with both groups increasing adoption year-over-year.
Read MoreMost Frequently Used Omnichannel Research Sources By Category, March 2014 [TABLE]
Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items.
Read MoreWhere UK Millennials Go To First For News, October 2013 [CHART]
One-quarter of UK teen internet users went to social networks first for news, putting this platform level with TV.
Read MoreUK Twitter Users' Engagement With News Brands, December 2013 [CHART]
60% of UK Twitter users agreed that the social platform allowed them to engage with newspaper brands that they wouldn’t normally read in print format.
Read MoreMillennials' Online Banking Activities, February 2014 [CHART]
That millennials use digital banking for its convenience and flexibility explains why the top activities they conducted via online and mobile banking were checking balances or activity.
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