Online Behavior
Facebook Ad KPIs By Demographic, Q1 2014 [CHART]
Roughly one-quarter of ad spending aimed at Facebook users aged 18-64 was directed to the 18-24 bracket in Q1.
Read MoreLocal Purchases By Channel & Age Group, April 2014 [CHART]
Baby Boomers (55+) aren’t lagging on the digital front as much as they’re made out to be.
Read MoreOnline Video Ad Views, December 2011 – March 2014 [CHART]
Online video ad views (desktops and notebooks only) grew to 28.7 billion in March, more than double the year-earlier period (13.2 billion).
Read MoreMobile Email Design [INFOGRAPHIC]
This inforgraphic from Litmus warns that 80% of people delete mobile emails that don’t look good and illustrates how to implement responsive email design.
Read MoreTop Factors Consumers Consider When Choosing A Small Business, August 2013 [CHART]
Focus on the customer was the top characteristic cited by consumers.
Read MoreMost-Shared Facebook Post Content Types, March 2014 [CHART]
Because of their overwhelming Facebook presence, photos shared on the social network were the most popular by far.
Read MorePhotos The Most Popular Content Type Posted On Facebook Pages, January 2014 [CHART]
Links ranked the second most popular content type posted to Facebook Pages, with 30% of posts.
Read MorePrimary Type Of Content Posted By Facebook Pages, March 2014 [CHART]
Photos were the most common content posted by Facebook pages, accounting for 75% of posts worldwide.
Read MoreSmart Phone User Penetration In Western Europe By Country, 2012-2017 [TABLE]
The number of people in Italy owning at least one smartphone will reach an estimated 25.8 million this year.
Read MoreItalian Mobile Social Media Activities, November 2013 [CHART]
eMarketer estimates that 41.8% of the Italian population will have a smartphone in 2014—well below the regional average of 47.0%—and a similar gap will persist through 2017.
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