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Online Behavior

Clients' Online Marketing Talent Gaps, April 2014 [CHART]

About half of agencies believe that clients have a major talent gap when it comes to user experience, while another quarter feel that clients have a minor talent gap in this area.

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Facebook’s Mobile Monthly Users & Ad Revenues, Q3 2012 – Q1 2014 [CHART]

Facebook says it now has more than 1 billion mobile monthly active users to go with WhatsApp’s 500 million users and Instagram’s 200 million.

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Social Networks Used By Germans, Q4 2013 [CHART]

Before Facebook arrived in Germany in 2008, the leading social site was the homegrown community schülerVZ, attracting 45% of internet users ages 12 to 19.

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Devices Germany's Teens Use To Go Online, 2006 & 2013 [CHART]

Fifteen years back, 38% of German teens said they played computer games, but just 3% did so online.

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Use Of Mobile Tools For CPG Shopping, 2012 & 2013 [TABLE]

Mobile shopping apps were the most helpful, used by 27% and cited by 40% as useful for CPG shopping.

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Helpful Mobile Shopping Tools For CPG Product Shoppers, 2012 & 2013 [CHART]

The number of consumers using augmented reality will likely grow as marketers respond to the positive feedback from those who are using it.

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Primary Connection Type Used To Watch Mobile Video, Q1 2014 [CHART]

61.1% of US smartphone owners and 82.0% of tablet owners said they used Wi-Fi when they watched video content.

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Preferred Mobile Ad Formats, November 2013 [CHART]

Only 12% of US mobile phone owners cited video as their preferred mobile ad format.

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Americans Who Will Watch Mobile Ads In Exchange For Premium Content, Q1 2014 [CHART]

44.4% of US smartphone/tablet owners said they would happily or begrudgingly watch a mobile video ad for premium content.

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Social Traffic Referral Trends, October 2012-March 2014 [CHART]

Referral traffic from Facebook is rapidly increasing, to the extent that as of March, the social network referred more than one-fifth (21.3%) of traffic to the average website.

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