Online Behavior
Clients' Online Marketing Talent Gaps, April 2014 [CHART]
About half of agencies believe that clients have a major talent gap when it comes to user experience, while another quarter feel that clients have a minor talent gap in this area.
Read MoreFacebook’s Mobile Monthly Users & Ad Revenues, Q3 2012 – Q1 2014 [CHART]
Facebook says it now has more than 1 billion mobile monthly active users to go with WhatsApp’s 500 million users and Instagram’s 200 million.
Read MoreSocial Networks Used By Germans, Q4 2013 [CHART]
Before Facebook arrived in Germany in 2008, the leading social site was the homegrown community schülerVZ, attracting 45% of internet users ages 12 to 19.
Read MoreDevices Germany's Teens Use To Go Online, 2006 & 2013 [CHART]
Fifteen years back, 38% of German teens said they played computer games, but just 3% did so online.
Read MoreUse Of Mobile Tools For CPG Shopping, 2012 & 2013 [TABLE]
Mobile shopping apps were the most helpful, used by 27% and cited by 40% as useful for CPG shopping.
Read MoreHelpful Mobile Shopping Tools For CPG Product Shoppers, 2012 & 2013 [CHART]
The number of consumers using augmented reality will likely grow as marketers respond to the positive feedback from those who are using it.
Read MorePrimary Connection Type Used To Watch Mobile Video, Q1 2014 [CHART]
61.1% of US smartphone owners and 82.0% of tablet owners said they used Wi-Fi when they watched video content.
Read MorePreferred Mobile Ad Formats, November 2013 [CHART]
Only 12% of US mobile phone owners cited video as their preferred mobile ad format.
Read MoreAmericans Who Will Watch Mobile Ads In Exchange For Premium Content, Q1 2014 [CHART]
44.4% of US smartphone/tablet owners said they would happily or begrudgingly watch a mobile video ad for premium content.
Read MoreSocial Traffic Referral Trends, October 2012-March 2014 [CHART]
Referral traffic from Facebook is rapidly increasing, to the extent that as of March, the social network referred more than one-fifth (21.3%) of traffic to the average website.
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