Online Behavior
Michael Sams' Reality Show & The Weather Channel's Twitter Storm [VIDEO]
Beyond Social Media, Episode 48: Michael Sams’ ill-advised reality show, Weather Channel’s ill-advised Tweet & the Supreme Court’s ill-advised API ruling.
Read MoreUS Online Travel Sales By Channel, 2012-2018 [CHART]
US mobile travel sales totaled $16.36 billion in 2013 and will increase another 59.8% this year to reach $26.14 billion.
Read MoreSmart Phone Commerce Metrics By Day Of The Week, Q1 2014 [CHART]
Mondays and Saturdays tied for the second-largest share of weekly revenues (15% each).
Read MoreTablet Commerce Metrics By Day Of The Week, Q1 2014 [CHART]
Mobile accounted for 10.5% of retail e-commerce spending last year.
Read MoreCustomer Experience Leaders vs Laggards, May 2014 [TABLE]
58% believe their customer retention rates are very successful (top-3 box score on a 10-point scale), versus just 20% of lagging companies who concur.
Read MoreUK Online Shoppers' Attitudes Toward Email Personalization, March 2014 [CHART]
The research asked UK adult digital shoppers how they felt branded emails could become even more appealing. The key sentiment was personalization.
Read MorePrimary Attitude Toward Branded Emails Among UK Online Shoppers, March 2014 [CHART]
UK consumers don’t want to see too many branded messages dropping into their inbox.
Read MoreMarketing Channels UK Consumers Prefer For Contact By Age, February 2014 [TABLE]
Email was the preferred marketing channel among UK internet users across all age groups.
Read MoreTypes Of Negative Social Posts About Companies, February 2014 [CHART]
High levels of positive posts come even when nearly half of US marketing professionals are still missing a strategy for dealing with negative buzz.
Read MorePositive & Negative Brand Interactions On Social Media, Q1 2014 [CHART]
55% of interactions with brands that took place on Twitter were positive in nature, with an additional 25% neutral.
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