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Online Behavior

Engagement & Impact Of Mobile Ads In UK, January 2014 [TABLE]

Because UK mobile internet users spend so much time with apps, it comes as no surprise to learn that in-app ads are the most commonly seen.

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Average Number Of Mobile Apps Actively Used By Country, January 2014 [CHART]

The majority of non-voice mobile time is likely being spent with apps rather than the mobile web.

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Where Smart Phone Users Search For Local Info, January 2014 [TABLE]

Smart phone searchers were slightly more likely to use their phones to look for local information at home than when they were on the go.

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Top Types Of Local Business Searches By Device, January 2014 [CHART]

Consumers are using local search to find business hours, local store addresses, directions to the stores and product availability at nearby shops.

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US Desktop Retail eCommerce Spending Growth, Q1 2010 – Q1 2014 [CHART]

Desktop eCommerce spending increased by 12% year-over-year to $56.1 billion, the 14th consecutive quarter of double-digit growth.

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UK Social TV Viewers By Demographic, September 2013 [TABLE]

Nearly two-thirds of UK 16- to 24-year-olds who used Twitter said they never live tweeted about TV programs.

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UK Multitainment Use By Age, February 2014 [CHART]

Social media usage while watching TV was still a minority activity among older teens and early 20-somethings in the UK.

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Consumers' Attitudes Toward Brand Loyalty, May 2014 [TABLE]

Some 59% of consumers say their decision of when a brand becomes a favorite of theirs occurs right after their first purchase or when their service begins.

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iOS Users' Mobile Site Engagement, February 2014 [CHART]

Direct and search-referred iOS visitors to mobile websites tend to be more engaged than those who are referred by social networks.

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Top Online Marketing Channels That Generated Orders, Q1 2013 & Q1 2014 [TABLE]

Social accounts for just 1% of US eCommerce orders in Q1 2014, tying display for the lowest share.

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