Online Behavior
US Smart TV Users, 2012-2018 [CHART]
eMarketer forecasts that the number of US smart TV users will reach 49.8 million in 2014, or 15.6% of the population and 19.8% of internet users.
Read MoreUS Connected TV Users, 2012-2018 [CHART]
eMarketer estimates that more than 113 million people—35.5% of the US population and 45.0% of internet users—will use a connected TV regularly this year.
Read MoreOnline Shoppers' Preferred Method For Researching & Buying Products, June 2014 [CHART]
Despite the growth of mobile commerce (23% year-over-year in 2013, per comScore), only 1 in 10 respondents prefer to purchase products on mobile devices.
Read MoreWhere Germans Place World Cup Bets [CHART]
Betting on sports just isn’t very popular in Germany.
Read MoreSMB Marketers Who Have Integrated Social Media Into Traditional Marketing, 2013 & 2014 [CHART]
The percentage of SMB marketers worldwide who had integrated social media with their traditional marketing activities had increased year over year.
Read MoreChange In Time SMBs Invested In Social Media Marketing, April 2014 [CHART]
54.4% of US SMB marketers said they had increased their social media marketing spending this year.
Read MoreAmericans' Sentiments About The World Cup, June 2014 [CHART]
World Cup viewership is expected to set new peaks.
Read MorePropensity To Follow Brands On Social Networks By Generation, Q1 2014 [CHART]
Among internet users in North America, Baby Boomers in Q1 2014 were almost as likely as Millennials to have liked a brand on a social network during the month prior to the survey.
Read MoreE-Commerce Conversion Rates By Device, Q1 2014 [CHART]
Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1.
Read MoreMarketing & The 2014 World Cup [INFOGRAPHIC]
This infographic from Offerpop illustrates marketing efforts that are taking advantage of World Cup fever.
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