Online Behavior
Business Executives Who Pay For Online News By Industry, March 2014 [CHART]
Finance execs were the most likely to pay for digital news, with 47% of respondents from that industry saying they did so.
Read MoreEmail Opens By Hours After Send, H2 2013 [CHART]
Email engagement tends to be more concentrated in the first few hours post-send on mobile phones than on desktops and tablets.
Read MoreTV & Twitter Behavior, June 2014 [TABLE]
Twitter-supported TV campaigns drive increased awareness, favorability and sales, ultimately leading to higher ROI.
Read MoreSales: More Science Than Art? [INFOGRAPHIC]
This infographic from Velocify breaks down the art and science of selling.
Read MoreWestern European Mobile Phone Users By Country, 2012-2018 [TABLE]
Digital ad spending in Germany rose by over 9% in 2013 and will grow by a further 9.0% this year.
Read MoreTop 5 Languages Used When Mentioning Companies Online, March 2014 [CHART]
While the majority of posts—64.4%—were written in English, a significant portion of influencers communicated in French (16.2% of mentions) and Spanish (11.3%).
Read MoreShare Of Weekly Online Mentions About Companies By Day Of The Week, March 2014 [CHART]
The volume of company mentions fluctuated throughout the week, with Thursday seeing the most interaction from influencers.
Read MoreMarketing Expenditures In The Next 5 Years [INFOGRAPHIC]
This infographic is based on data from an Accenture CMO study and illustrates where they thing their marketing dollars will be spent in the next five years.
Read MoreMillennials' Social Sharing Of Product & Service Info, June 2014 [CHART]
Millennials outpace other generations in their use of social media to share information about products and services.
Read MoreFundamental Changes For Marketing During The Next 5 Years, June 2014 [CHART]
Roughly 8 in 10 CMOs around the world believe that marketing will undergo fundamental change over the next 5 years.
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