Online Behavior
Time Spent With Social Media By Generation & Device [CHART]
It’s no surprise that Millennials’ social media time is mainly spent on smartphones. But what about older folks—are Baby Boomers and older users mostly mobile when it comes to social? Turns out, the answer is yes, if not quite to the same extent.
Read MoreThe Visual Internet [INFOGRAPHIC]
This infographic by Frames Direct illustrates the evolution of the Internet from a text-only to a visual medium.
Read MoreInfluencer Marketing [INFOGRAPHIC]
This infographic from DCI highlights statistics that illustrate the appeal of influencer marketing.
Read MoreReviews Role In Trusting A Business [CHART]
Reviews continue to be extremely important, as 94% of respondents use the internet multiple times a year to find local businesses, and the majority are more likely to use a business based on positive reviews.
Read MoreVideo Marketing Content Types [CHART]
Marketers are brimming with enthusiasm about video. More than 9 in 10 believe that video content is becoming more important, while 7 in 10 report that video converts better than other content formats and almost three-quarters feel that the ROI is steady or improving.
Read MoreIncreasing Use Of Email By Generation [CHART]
Email is a core form of communication among America’s youth, who generally expect to use email more in the future than they are now.
Read MoreAttitudes Toward Facebook [CHART]
Facebook is useful as a communications tool, but it’s not perceived to be cool and few people think it’s safe from hackers.
Read MoreVoice Trends Among Smart Speaker Owners [CHART]
Roughly one-third of US households own a Smart Speaker. And it seems that the longer they own them, the more likely they are to use them for tasks previously accomplished through typing or swiping.
Read MoreConnected TV Penetration [CHART]
The share of TV households with a Multimedia Device, Game Console and/or Smart TV has broadened to 58.7%, up from 52.2% during the year-earlier period.
Read MoreOver-The-Top Video Penetration Projection, 2017-2021 [CHART]
As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.
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