Online Behavior
Reasons For Data Collection Changes, June 2014 [CHART]
77% of US digital media and marketing professionals said they had increased their data collection process over the past year.
Read MoreConsumer Interactions With Brands On Social Networks, July 2014 [CHART]
Internet users aged 16-64 from 32 countries around the world are far more likely to be sharing brand content on Facebook than on Google+ or Twitter.
Read MoreShare Of Time Spent Using Mobile Browser vs App, April 2014 [TABLE]
Easy access and mobile optimization were the top reasons smartphone apps had grabbed the majority of time spent with leading US digital media properties.
Read MoreShare Of Time Spent With Online Media By Mobile Platform, February 2013-May 2014 [TABLE]
As mobile as a portion of digital media time hit 60%, smartphone and tablet apps showed even more impressive growth over the prior month.
Read MoreGlobal Net Mobile Ad Revenue By Company, 2012-2014 [TABLE]
Facebook will increase its share from 5.82% in 2013 to 7.79% in 2014—by far the largest among the US-based companies included in our forecast.
Read MoreShare Of eCommerce Revenue By Channel & Device, 2013 [CHART]
Email drove 26.7% of revenues on mobile phones last year, compared to 23.1% on tablets and 20.9% on desktops.
Read MoreWeekly Time Shopping Offline & Online By Country, July 2014 [CHART]
Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online.
Read MoreTablet Ownership Among Households With Kids, 2011-2014 [CHART]
Research published by Ipsos MediaCT also showed impressive growth in tablet ownership among US households with children, or children themselves.
Read MoreTablet Ownership Among Households With Kids, 2013 vs 2014 [CHART]
Tablet ownership in households with children ages 2 to 12 rose from 50% in 2013 to 59% in 2014.
Read MoreContent Sharing By Category & Social Channel, Q2 2014 [CHART]
Social sharing via mobile devices continues to the rise, with sharing from smartphones and tablets in Q2 growing by 19% from Q1.
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