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Online Behavior

Companies' Insights From Social Data, July 2014 [CHART]

Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts.

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Mobile Visits To Popular Sites By Device, January 2014 [CHART]

Smart phones were more than twice as popular as tablets for mobile pinning.

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Primary Device Used When Sharing Social Content By Channel, Q2 2014 [CHART]

US internet users logging on to Pinterest via mobile were three times more likely to pin than desktop users.

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Mobile's Share Of Organic Search Traffic, Q2 2012-Q2 2014 [CHART]

Mobile devices accounted for 34% of US organic search visits during the second quarter of the year, up from 31% during Q1.

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Mobile Share Of Global Payment Transactions, Q2 2014 [CHART]

Mobile web transactions accounted for roughly 22% of global payment transactions during the second quarter.

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Top Benefits Of Online Tune-In Advertising, June 2014 [CHART]

The top benefit of digital tune-in advertising was being able to reach viewers on their mobile phones and tablets, cited by 77% of US broadcasters and syndicators.

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Device Penetration Among US College Students, July 2014 [CHART]

College students (aged 18-34) own an average of 6.8 devices each, steady from last year.

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TV Binge-Viewers Attitudes Toward Advertising, July 2014 [CHART]

Roughly 6 in 10 binge-viewers (defined as TV viewers who watch at least 3 episodes of the same TV show in one sitting) agree that they enjoy binge-viewing because they don’t have to watch ads.

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Attitudes Toward Online Shopping By Generation, December 2013 [TABLE]

In November 2013, 44% of boomers said they showroomed.

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Sources For Researching Products According To Millennials vs Boomers, February 2014 [CHART]

Boomers’ online research has a distinct generational flavor.

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