Online Behavior
Top Objectives For Marketing Automation, July 2014 [CHART]
The most commonly-cited objectives were improving marketing productivity (45%), increasing sales revenue (44%).
Read MorePrimary B2B Content Marketers Practices, July 2014 [CHART]
Only 1 in 7 B2B marketing leaders believe that their content marketing efforts have very effectively delivered business value during the past 12 months.
Read MoreSocial Referral Traffic Trends, January 2013-June 2014 [CHART]
Facebook continues to cement its position as the leading social referrer of website traffic.
Read MoreHow Bloggers Promote Their Content, June 2014 [CHART]
Nearly all US bloggers promoted their blog posts on social media.
Read MoreTypes Of Blog Content, June 2014 [CHART]
Among US bloggers studied, nearly three-quarters of respondents used an image such as a stock photo or diagram in their blog posts, and 44.5% reported including more than one.
Read MoreGlobal Online Buyer Penetration By Region, 2013-2018 [TABLE]
By the end of our forecast period, nearly 70% of internet users in both Western Europe and North America will purchase items on digital devices, vs. just over 50% in Asia-Pacific.
Read MoreGlobal B2C eCommerce Sales Share By Region, 2013-2018 [TABLE]
eMarketer now expects Asia-Pacific to become the leading region for ecommerce sales in 2015, representing 33.4% of the total.
Read MoreGlobal B2C eCommerce Sales, 2013-2018 [CHART]
B2C eCommerce sales worldwide will reach $1.471 trillion in 2014.
Read MoreConsumer Brand Topics That Interest Millennial & Gen X LinkedIn Users, July 2014 [TABLE]
Some 47% of young LinkedIn members read news or information from consumer brands on LinkedIn at least once a month, and roughly half trust information about consumer products they see on LinkedIn.
Read MoreAmericans’ Most Popular Online Purchases, July 2014 [CHART]
Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories.
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