Online Behavior
Consumers & Marketing In An Always-On World [PRESENTATION]
eMarketer Chairman Geoff Ramsey’s keynote presentation delivered at ANA Digital and Social Media Conference.
Read MoreUS Smart Phone Penetration, January 2012 – June 2014 [CHART]
Some 71.6% of US mobile subscribers owned a smartphone during the 3 months ending in June (Q2), up from 68.8% in Q1 and 59% in Q2 2013.
Read MoreContent Marketing Metrics: Most Effective Activities, May 2013 [CHART]
Metrics such as page views, clickthrough rate, likes and shares provide a view of how an online audience is engaging with content, but these have proven to be shortsighted.
Read MoreHow People Buy Sporting Event Tickets, Q1 2014 [CHART]
Fully 37% of sports fans said they bought their tickets via mobile phone or tablet.
Read MoreFrequency Of Arranging Sporting Event Plans Via Mobile, Q1 2014 [CHART]
44% of US mobile phone users planned to go to a live sporting event this year, with football, basketball and baseball the most popular.
Read MorePopular Types Of Video, August 2014 [CHART]
Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information.
Read MoreEffect Of Data Breaches On Customer Loyalty, August 2014 [CHART]
A financial data breach would turn some consumers away from a business for good.
Read MoreFacebook Brand Response Rates, Q2 2012 – Q2 2014 [CHART]
Brands around the world responded to an average 67% of users’ wall questions in Q2, inching up from the previous peak of 65% set in Q1.
Read MoreTrust In Online Reviews By Reading Frequency, June 2014 [CHART]
88% of internet users said they trusted online reviews about local businesses as much as suggestions from people they knew, up from 79% last year.
Read MoreEmail Metrics By Daypart, Q4 2013 [TABLE]
Emails sent during the nighttime hours of 8pm to 12am saw the highest unique open rates, click rates, transaction rates and revenue per email.
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