Online Behavior
Social Customer Care, August 2014 [TABLE]
Social media is the preferred customer service channel for just 2% of consumers, far behind other channels such as phone (43%) and email (22%).
Read MoreSnapchat Penetration, April 2013-June 2014 [CHART]
Snapchat penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier and closing in on Instagram (54.6%).
Read MoreTop 10 Streamed Video Titles, August 2014 [CHART]
TV series accounted for all of the top 10 titles streamed during the 13-week survey period in which respondents kept a diary of their viewing on Netflix, Amazon Prime Instant Video and Hulu Plus.
Read MoreDemographics Of Online Purchasers By Product Category, June 2014 [TABLE]
Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.
Read MoreOnline Purchaser Penetration By Age, 2012-2018 [TABLE]
eMarketer estimates that 36.7% of the US 65-and-older population will make a digital purchase this year—a market of 16.9 million people.
Read MoreUse Of Social Ads To Take Advantage Of Social TV, June 2014 [CHART]
Most believe that social media and TV make a good pair, but there have been hiccups, and the relationship isn’t always solid.
Read MoreReceptiveness Of Forms Of Brand Content, August 2014 [CHART]
Some 31% of respondents said they were unreceptive or very unreceptive to social media posts.
Read MoreMost Popular Social Apps Among Millennials, June 2014 [CHART]
Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.
Read MoreFrequency With Which Americans Unplug All Technology, July 2014 [CHART]
July 2014 research found that 60% of US internet users were almost always connected.
Read MoreSocial Media's Purchase Influence, August 2014 [TABLE]
Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%).
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