Online Behavior
Types Of Influences During Customer Journey [INFOGRAPHIC]
According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.
Read MoreSearch CTR For Links With Thumbnails By Search Position [CHART]
The curves in the following graph show the CTR for classic results (text content/web pages) versus image results for Positions 1 through 10.
Read MoreMarketers’ Strategic Considerations, August 2014 [CHART]
Only 1 in 5 marketers feel that the role of the CMO doesn’t carry the same level of respect as other C-level executives.
Read MoreWhy People Don't Click On Mobile Ads, March 2014 [CHART]
The most popular reason smartphone and tablet users hadn’t clicked on mobile ads in the past month was because they just weren’t interested in the offering.
Read MoreMobile Ad Clicks By Site & App, March 2014 [CHART]
70% of US adults who used smartphones, tablets or both had encountered mobile ads in the past month.
Read MoreOnline Video Ad View Share By Content Length & Device, Q2 2014 [CHART]
Several trends in the video advertising industry indicate that digital video long-form viewing is increasingly mirroring the TV experience.
Read MoreMost Effective Inbound Marketing Tactics, August 2014 [CHART]
Respondents considered marketing content creation among their most effective inbound marketing tactics.
Read MoreTop Travel Search Categories For Google & YouTube, August 2014 [CHART]
Video views of travel-related content on YouTube are growing rapidly, according to Google, with half of those views during 2012 and 2013 being for ads.
Read MoreMost Influential Local Facebook Marketing Tactics Among Millennials, August 2014 [CHART]
Local deals and offers on Facebook have a strong pull with youth.
Read MoreMobile Share Of Search Ad Spending & Clicks, Q2 2013 vs Q2 2014 [CHART]
Mobile accounted for 28% of Q2 paid search spending and one-third of paid search clicks in the US among its clients.
Read More