Online Behavior
TV Viewing vs. Internet Use IN US & UK, June 2014 [CHART]
US consumers were no slouches when it came to total internet time.
Read MoreWhen People Check Their Smart Phones, June 2014 [TABLE]
US smartphone users are actually laggards in the morning, and relatively casual about checking their phones at night, compared with smartphone users in several other developed internet markets.
Read MoreMobile App Open Rates With Notifications Enabled vs Disabled, July 2014 [CHART]
Users who had enabled push messages were between two and three times more likely to launch the app over the four months post-download.
Read MoreEffect Of Notifications On Opening An App By Category, July 2014 [CHART]
Mobile apps grab over half of US internet users’ time spent with digital media, and app retention and engagement are up.
Read MoreUS iPhone Owners Who Plan To Upgrade By Phone Model, June 2014 [CHART]
A June 2014 study by comScore MobiLens found that 35% of all iPhone owners in the US planned to upgrade their phones within the next six months.
Read MoreSentiment Of Most Shared Articles By Social Network, H1 2014 [CHART]
Of the 5 major social networks studied – Facebook, Twitter, Google+, Pinterest, and LinkedIn – Facebook dominated with 81.9% of the total shares generated.
Read MoreMedia Spend Channel Efficiency, Q2 2014 [CHART]
The study reveals that social ads performed 167% better than the 4-channel average in reaching new and exclusive users at a low cost.
Read MoreHow US Investors Get Financial Advice, August 2014 [CHART]
While 8 in 10 investors receive financial advice in some form, they’re far more likely to say they get it from a dedicated personal financial advisor.
Read MoreCollege Students' Perceptions Of Privacy On Select Social Sites, July 2014 [CHART]
The largest percentage of college students cited Snapchat as the social network on which they felt they had the most privacy, at 35%, compared with 20% for Facebook.
Read MoreCollege Students' Daily Use Of Social Networks By Site, July 2014 [CHART]
70% of US college students ages 18 to 24 who used social networks posted disappearing photos on Snapchat at least once per day.
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