Online Behavior
Importance Of Personalization To Brand Success, August 2014 [CHART]
Some 47% of B2C marketing and customer insights decision-makers indicated that personalization is extremely important to their brands’ current objectives.
Read MoreTime Writing Content vs. Time Readers Read It [CHART]
Doubling the time spent drafting content corresponds to an 89% increase in Total Time Read.
Read MoreMarketing Strategies That Produce Viral Content [INFOGRAPHIC]
This infographic by BestMarketingDegrees.org illustrates some marketing strategies that produce viral content.
Read MoreGoogle Organic CTR Study [PRESENTATION]
Study shows how the click-through rates for organic listings on Google are affected by different features that appear in the SERPs in 2014.
Read MoreGoogle Ads' Influence Organic Click-Through Rates [CHART]
On average, the presence of ads on a search results page caused the organic CTR of the first position to drop by 30%.
Read MoreClick-Through Rates For Google Organic Results By Ranking Position [CHART]
Click-Through Rate For Google Organic Results By Position: On average, 71.33% of searches resulted in a page one Google organic click.
Read MoreSocial Network Referral Share For Articles, H1 2014 [TABLE]
Nearly one in 10 BuzzFeed articles were shared on Pinterest.
Read MoreShare Of Articles Shared Via Social By Site, H1 2014 [CHART]
81.9% of articles shared socially were done so on Facebook.
Read MoreSocial Advertising & The Path To Purchase By Network, Q1 2014 [CHART]
YouTube stood out as the most likely social media property by far to turn a prospect immediately into a customer.
Read MoreSocial Network Advertising Conversion Rates, Q1 2014 [CHART]
Even if Facebook is doing what it can to push brands from an earned into a paid media model, paid ads on social networks do have better conversion rates than organic content.
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