Online Behavior Archives - Page 145 of 499

US LGBT Media Consumption By Age, September 2014 [TABLE]

LGBT websites and blogs are popular among respondents aged 18-34, with almost three-quarters having visited one during the 7 days prior to the survey.

Consumers' Definitions Of Company Loyalty, September 2014 [CHART]

The majority of American adults are loyal to 5 or fewer brands, with their loyalty most often placed with financial service providers and grocery retailers.

American Smart Phone Penetration Rate By Age, Q2 2014 [CHART]

Some 71.4% of adult mobile subscribers in the US (72.4% female; 70.3% male) owned a smartphone during the second quarter of the year.

Photo Data Mining [INFOGRAPHIC]

A new crop of digital marketing companies are searching, scanning, storing and repurposing consumers’ images to draw insights for big-brand advertisers.

Select Technologies Used By US Woman Aged 18-34, 2014 & 2018 [CHART]

US millennial women make up a huge group that is almost impossible to characterize.

Consumers' In-Store Smartphone Usage [INFOGRAPHIC]

84% of smartphone shoppers use their device while shopping in a store, and one in three will use it to find the information they need rather than ask an employee.

Black Friday Search Engine Behavior [CHART]

Some shoppers (29%) will start holiday shopping before Halloween.

Online Channels' Influence Throughout Path To Purchase, Q1 2014 [CHART]

While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel.

Social Commerce Prompts, September 2014 [CHART]

Only 5% of American adults have made a purchase on a social media site (11% among 18-34-year-olds), although 20% would consider doing so (33% among 18-34-year-olds).

Single Advertiser B2B eNewsletters, April 2013 – March 2014 [CHART]

Dedicated emails – in which there was a single advertiser – comprised 38% of email newsletters, with that share increasing during early 2014.