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Online Behavior

Top Content Sources For Business Executives, October 2014 [CHART]

63% of business executives said they use search often,

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Facebook Post Interaction Rates By Industry, 2013-2014 [CHART]

The retail industry topped all others tracked in Q3 post interaction rates, with its 4.18% average representing a 13% increase over the year-earlier period.

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Product Recommendations By Brands, September 2014 [CHART]

Brand enthusiasts find product recommendations based on prior purchase history to be both helpful and influential.

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SMBs Top Social Media Channels For Advertising Or Promotion, September 2014 [CHART]

Facebook tops the list of social channels among SMBs, with 55% having a business page, per BIA/Kelsey’s latest report.

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NFL Fanatics vs Casual Fans [INFOGRAPHIC]

Highly engaged fans (43%) are 2x more likely to stream NFL games on their mobile device compared to casual fans (21%).

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NFL Fans In-Stadium Mobile Behavior [INFOGRAPHIC]

NFL fans use their mobile devices in the stadium to take pictures (57%), text (46%), post to social media (34%), check NFL scores or Fantasy Football stats (33%) or shop for NFL merchandise (7%).

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NFL Fans Mobile Social Sharing [INFOGRAPHIC]

One in three football fans share NFL information via their mobile device, according to a RadiumOne mobile survey.

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NFL Fans Gameday Mobile Behavior [INFOGRAPHIC]

Over one third of respondents who attend NFL games use their mobile devices in the stadium.

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NFL Mobile App Use [INFOGRAPHIC]

77% of fans have 2-3 NFL focused apps (ESPN/Yahoo) on their smartphone for real-time monitoring, according to a RadiumOne mobile survey.

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NFL Content Consumption On Mobile

54% of fans engage with NFL content on their mobile devices, according to a RadiumOne mobile survey.

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